Advantages and Disadvantages of Facebook Timeline for Pages

Facebook Timeline was first implement to profile page that was launched September 2011. Facebook Timeline  for profile page was announced by the Facebook owner Mark Zuckerberg.

After several couple of months, Facebook Timeline was again implemented to Facebook Group but just the top of the group page which is the cover photo. I don't know if some of the Facebook group doing so. But one of the Facebook Group that I belong changed the cover photo. As a default, some of the members are featured on the top.

Facebook Timeline will be implemented to all Facebook Pages effective March 30, 2011. Facebook awared all Facebook page owners of this update. All Facebook Pages will be automatically convert to the new Facebook Timeline for Pages

Actually, if you will create new Facebook Page now it will automatically implement to the new Facebook Page. So better, to make your own cover photo now for your Facebook Page.

Facebook Timeline for Pages

Facebook Timeline for pages has an advantages and disadvantages for all Facebook Page owners. Some saying that Facebook timeline for pages kill the marketing strategies but maybe we could apply "there's a will there's a way". Now let me share the advantage and disadvantage of Facebook Timeline for pages.

Disadvantage of Facebook Timeline for Page
1. No more custom landing page - you can't create a customized landing page for your page for fans and non-fan
2. Facebook Cover Limitation - not allowed to post contact information and call to action in the picture.
3. Facebook Timeline look fill up - Its look is confusing which may turn off some people to view your page.

Advantage of Facebook Timeline for Page
1. Pining feature - pin important post and it will stay on the top left side of the Facebook Page for seven days.
2. Starring feature - star important post and its box will widen. However, unlike in the Pinning feature, starred posts just stay in place.
3. Messaging feature - fans can now send private message. It would make communicating more faster.
4. Milestone feature - share important events or goals in the business to make closer to your fans
5. Activity are feature - can monitor activities is easier since it's fix in one area.

The most important here is to give your fans a good content that they might interested. They like the page because they want to get an updates. Don't let the fans unlike your page anymore.
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About Jomar Lipon

Web Developer at your service and frustrated blogger in Cebu. Author of, SEO Specialist.
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