After they launched the Facebook Video Call Chat after Google announced the Google Plus. Now, Facebook newly announced today about their new updates on the site.
Today, Facebook launced a commenting feature that allows to embed videos, photos, or web sites in comments just by including the URL . Your comment will include a video player, a thumbnail of a photo, or a brief overview of the web site being linked to. If you prefer your comment without preview, you can remove the preview with one click.
To give you a brief idea what would be the result in embedding photos, videos, or website to your comment. It's the same as you share a photos, videos, website as your status update.
For videos, if you put the url of the youtube videos in your comment. You will see the thumbnail of the video with the title.
After 4 minutes after they posted it on their Facebook fan page, the feedback was 4000+ likes.
Credit to photos: Facebook fan page