Start up entrepreneurs usually has a hard time marketing their product or service. Search engine optimization is the least of their option—after all, why would you worry about keywords and link building when you have a lot of other things to think about.
Unfortunately, this is a bad misconception. It doesn’t matter how edgy or innovative your product or service is; as long as nobody knows that you exist, your business will surely back fire.
Instead of totally dismissing the potential involved with hiring a SEO company, try implementing any of the following tips in your marketing plan, make an evaluation at the end and try to ask yourself, ‘Do my business really need a SEO service?’
Identify Your Target Keywords
This should include phrases that your potential customers will type in search engines and that are not too competitive for your site. Once you have identified this, integrate it into the key areas of your site like page title, heading tags or your content. You can research your target keywords by downloading the Keyword Research Tool from Google.
Spotlight your Content
Running a company blog is very advantageous for small businesses for two major reasons: first, regular content updates increases the number of different keywords presents in your site. Improved keyword exposure earns free SEO traffic via organic search phrases. Second, putting valuable content in your site is one way of building relationships with your potential customers as well as authority in your industry.
Join Social Networking
Search engines acknowledge social signals like link shares and brand mentions in social networking channels. Allot 10-20 minutes each day to post updates or interact with your business’ followers. This platform has been proclaimed by Google as its new standard in recognizing a site. That is why SEO in the Philippines and in other country try use this as their main tool in optimizing a site.
Connect with the Power Users
It is a good idea to be “friends” with the power users in social media channels not only because the authority of these participants are largely felt by search engines but as well as a single mention or a link share from one of these “influencers” could result in massive traffic for your site. To do this, identify the people you would want to connect with based on the number of followers they have and their level of authority in the industry.
Install Google Analytics
This is a tool to measure and test different metrics for your site. It is free and can be downloaded from Google. It provides useful information that you can use to improve your site’s conversion rates.
Devote Time in Link Building Campaigns
Link building is the process of getting other websites to point links to your content. The quality and relevance of the links pointing to your site are prioritized in the search engine algorithms. It is worthwhile to invest in link building campaigns because it almost accounts for 50-80% of your SEO score.
Try Guest Posting
As a guest author in other websites, you provide a guest blog post with links pointing to your site. Through guest posting on credible sites, you will receive high-quality and relevant back link as well as increased traffic due to the perceived “recommendation” of your content by the referring site’s author.
About DigitalMoz Digitalmoz SEO is a Philippine-based Search engine optimization company. Founded in 2008, the company has grown to be the top choice of many local business owners for their online marketing needs. Now considered as one of the leading SEO company in the Philippines, it has also provided effective and highly profitable search engine optimization and online marketing services for businesses based in the US, UK, Canada, and South Africa.
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