Share
Pin It

Saturday, August 4, 2012

10 Effective SEO Techniques Small Businesses Should Utilize

5 comments


Start up entrepreneurs usually has a hard time marketing their product or service. Search engine optimization is the least of their option—after all, why would you worry about keywords and link building when you have a lot of other things to think about.

Unfortunately, this is a bad misconception. It doesn’t matter how edgy or innovative your product or service is; as long as nobody knows that you exist, your business will surely back fire.

Instead of totally dismissing the potential involved with hiring a SEO company, try implementing any of the following tips in your marketing plan, make an evaluation at the end and try to ask yourself, ‘Do my business really need a SEO service?’

Identify Your Target Keywords 

This should include phrases that your potential customers will type in search engines and that are not too competitive for your site. Once you have identified this, integrate it into the key areas of your site like page title, heading tags or your content. You can research your target keywords by downloading the Keyword Research Tool from Google.

Spotlight your Content

Running a company blog is very advantageous for small businesses for two major reasons: first, regular content updates increases the number of different keywords presents in your site. Improved keyword exposure earns free SEO traffic via organic search phrases. Second, putting valuable content in your site is one way of building relationships with your potential customers as well as authority in your industry.

Join Social Networking

Search engines acknowledge social signals like link shares and brand mentions in social networking channels. Allot 10-20 minutes each day to post updates or interact with your business’ followers. This platform has been proclaimed by Google as its new standard in recognizing a site. That is why SEO in the Philippines and in other country try use this as their main tool in optimizing a site.

Connect with the Power Users

It is a good idea to be “friends” with the power users in social media channels not only because the authority of these participants are largely felt by search engines but as well as a single mention or a link share from one of these “influencers” could result in massive traffic for your site. To do this, identify the people you would want to connect with based on the number of followers they have and their level of authority in the industry.

Install Google Analytics

This is a tool to measure and test different metrics for your site. It is free and can be downloaded from Google. It provides useful information that you can use to improve your site’s conversion rates.

Devote Time in Link Building Campaigns

Link building is the process of getting other websites to point links to your content. The quality and relevance of the links pointing to your site are prioritized in the search engine algorithms. It is worthwhile to invest in link building campaigns because it almost accounts for 50-80% of your SEO score.

Try Guest Posting

As a guest author in other websites, you provide a guest blog post with links pointing to your site. Through guest posting on credible sites, you will receive high-quality and relevant back link as well as increased traffic due to the perceived “recommendation” of your content by the referring site’s author.


About DigitalMoz Digitalmoz SEO is a Philippine-based Search engine optimization company. Founded in 2008, the company has grown to be the top choice of many local business owners for their online marketing needs. Now considered as one of the leading SEO company in the Philippines, it has also provided effective and highly profitable search engine optimization and online marketing services for businesses based in the US, UK, Canada, and South Africa. 
(632) 468-6588 
info@digitalmoz.com 1227, Makati City, Philippines

5 comments:

johnesmartina said...
August 12, 2012 at 1:29 PM

Significant focus! All types of business need some basic
rules to give it a strong foundation so that the further journey can be smooth
and successful at the end. Thanks for a precious guideline of 10 perfect tips
for small business owners.


free SEO

Lauren Biddle said...
August 22, 2012 at 11:58 PM

This is really a great article on SEO techniques! I just started a campaign with a SEO company  and they already have driven more traffic to my business's website than I have ever had before. They have been using techniques like call tracking servicesand other innovative techniques. Thank you for sharing this with us!

Best seo company india said...
September 12, 2012 at 8:20 PM


Great Post, Nice Tips , thanks for sharing

SEOVaughan said...
September 14, 2012 at 3:19 PM

SEO company Toronto,
SEO Toronto +1-855-736-4849 100% Organic, #1 Top Ranking Gurus~ Search Engine Optimization Toronto, Video SEO, VSEO Services, SEO Companies Toronto, Mississauga, Brampton, Vaughan, Woodbridge, Etobicoke, Ancaster, Milton, Oakville, Stoney Creek, Grimbsy, Winona, Markham, Richmond Hill, Hamilton, Burlington. Video Search Optimizing, PPC Management, Internet Marketing Services, E-Commerce Management.

SEOVaughan said...
September 14, 2012 at 4:10 PM

SEO company Toronto,
SEO Toronto +1-855-736-4849 100% Organic, #1 Top Ranking Gurus~ Search Engine Optimization Toronto, Video SEO, VSEO Services, SEO Companies Toronto, Mississauga, Brampton, Vaughan, Woodbridge, Etobicoke, Ancaster, Milton, Oakville, Stoney Creek, Grimbsy, Winona, Markham, Richmond Hill, Hamilton, Burlington. Video Search Optimizing, PPC Management, Internet Marketing Services, E-Commerce Management.

Post a Comment

Read More: SEO

Read More: Blogging